When the Boss of All Dating Apps Met the Pandemic
On March 1, 2020—11 days earlier than the World Well being Group declared Covid-19 a worldwide pandemic, and the scope of human intimacy shrank to the dimensions of a touchscreen—Sharmistha Dubey grew to become the chief govt of the biggest internet dating firm on the planet. Dubey had spent years climbing by the C-suites at Match Group, the place the convention rooms are named after love songs and one of many partitions is roofed in wedding ceremony bulletins. Now she had management of a $20 billion empire. A few of the most worthwhile manufacturers within the enterprise, together with Tinder, OkCupid, Hinge, and Match, have been hers to command, as have been the love lives of tens of thousands and thousands of individuals.