Bottled water: the biggest scam in human history
Consumers of Perrier, a very expensive water, are sure that they belong to the elite and consume the best. In fact, they have been shamelessly deceived for over a century. Perrier supplied his product to elite hotels and restaurants in Europe, but his business was very small. Everything changed in 1946 when the enterprise was bought out by an enterprising businessman Gustav Leuven. In the early 1970s, the Perrier brand became the undisputed leader in Europe and entered the vast American market. In the US, marketing required a special approach, so Leuven relied primarily on the snobbery of the local consumer. Water from Europe was presented as a product for the elite, those who have achieved success in this life and can afford a lot.