In 1960, two men made a bet. There was only $50 on the line, but millions of people would feel the impact of this little wager.
The first man, Bennett Cerf, was the founder of the publishing firm, Random House. The second man was named Theo Geisel, but you probably know him as Dr. Seuss. Cerf proposed the bet and challenged that Dr. Seuss would not be able to write an entertaining children’s book using only 50 different words.
Dr. Seuss took the bet and won. The result was a little book called Green Eggs and Ham. Since publication, Green Eggs and Ham has sold more than 200 million copies, making it the most popular of Seuss’s works and one of the best-selling children’s books in history.
At first glance, you might think this was a lucky fluke. A talented author plays a fun game with 50 words and ends up producing a hit. But there is actually more to this story and the lessons in it can help us become more creative and stick to better habits over the long-run.
– Hello! Gordon’s pizza?
– No sir it’s Google’s pizza.
– So it’s a wrong number?” Sorry
– No sir, Google bought it.
– OK. Take my order please
– Well sir, you want the usual?”
– The usual? You know me?
– According to our caller ID data sheet, in the last 12 times, you ordered pizzawith cheeses, sausage, thick crust.
– OK! This is it …
– May I suggest to you this time ricotta, arugula with dry tomato.?
– What? I hate vegetables.
– Your cholesterol is not good, sir.”
– How do you know?
– We crossed the number of your fixed line ☎with your name, through the subscribers guide.
We have the result of your blood tests for the last 7 years.
– Okay, but I do not want this pizza!,I already take medicine …
-“Excuse me, but you have not taken the medicine regularly, from our commercial database, 4 months ago, you only purchased a box with 30 cholesterol tablets at Drugsale Network.
– I bought more from another drugstore.
– It’s not showing on your credit card statement
– I paid in cash
– But you did not withdraw that much cash according to your bank statement
– I have have other source of cash
– This is not showing as per you last Tax form unless you bought them from undeclared income source.
-WHAT THE HELL?
“I’m sorry, sir, we use such information only with the intention of helping you.❤❤❤
– Enough! I’m sick of google, facebook, twitter, WhatsApp. I’m going to an Island without internet, cable TV, where there is no cell phone line and no one to watch me or spy on me
“I understand sir but you need to renew your passport first as it has expired 5 weeks ago
In March 2004, the FDA proposed to require the full number of calories to be placed on the front of food packages likely to be consumed by one person, like a 20-ounce soda for example (see figure). A 20-ounce soda is 275 calories, not 100.
If Coca-Cola followed that FDA proposal, a label of a 2-liter bottle would have to say 800 Calories right on the front of the package.
This idea got stuck in Bush administration but there’s a good chance the new folks at FDA might take it up again.
The Coca-Cola Company is the world’s largest beverage company, refreshing consumers with more than 500 sparkling and still brands and more than 3,800 beverage choices.
Is Coca-Cola serious about helping people avoid obesity? If so, maybe it could send out a press release distancing itself from those consumer-unfriendly ads run by the Center for Consumer Freedom (see previous post).
Here’s another question: Does Coca-Cola fund the CCF directly or indirectly through the American Beverage Assocation or some other industry trade group? I will believe that they might really have an interest in consumer health when I know they have no connection whatsoever to CCF and its current ad campaigns.