Most models aren’t exactly busty, but Andrej Pejic being a guy and all, We can probably agree he’s one of the most flat-chested models out there.
Hema, a Dutch lingerie company. They’ve hired Serbian male super model Andrej Pejic, to star in a lingerie ad campaign promoting their line of push-up bras. Underneath V-neck dresses, Pejic wears the company’s Mega Push-Up Bra. According to a statement released by the company, not just women, but even men can get a certain amount of cleavage. And it’s actually hard to believe that the model is a man.
The company’s claim that the Mega Push-Up Bra can boost your bust by ‘2 cups extra’ could never be in doubt, given that his ‘no-cup’ chest appears to have been augmented up to a B-cup in the ads.
The campaign already sparked a huge response, and is currently trending on Twitter and Facebook. That HEMA campaign is brilliant: Andrej Pejic sporting a push-up bra?! If a man looks good in that bra, it must be good stuff. Hema’s claim that the Mega Push-Up Bra can boost your chest by ‘2 cups extra’ could never be in doubt, given that Mr Pejic doesn’t even have a bust