This Is Delicious Cake You Must Eat It

This Is Delicious Cake You Must Eat It is a popular expression originating on anonymous board Futaba Channel (2chan) in 2007 originally used as a code to signal taboo material to other users before becoming a more general catchphrase in image macros and demotivational posters on 4chan in 2008. The phrase is often used alongside images of characters eating cake, and inspired a puzzle trend where 4chan users draw out a dangerous scenario leading to cake, and other users detail how they would solve it.

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