The braless day of 70s fashion
The bra was invented in the the 14th century B.C., but it wasn’t until 1800s that cultural norms began pushing women into brassieres, corsets, and girdles. It wasn’t until the 1960s that women began fighting back against the belief that they needed to dress a certain way.
The anti-bra movement began in earnest in 1968 outside of the Miss America Pageant in Atlantic City. Women lined up outside the pageant and burned bras, makeup, corsets, and even mops – anything that said “enforced femininity.”
In the 1970s many women who didn’t want to burn anything just started going around without bras, leaving little to the imagination.