Gearheads – Actual automotive lovers. They enjor driving, tinkering beneath the hood and, greater than anybody else, they consider a automotive says rather a lot about its
proprietor. Predominantly male blue-collar employees, gearheads exist for the dream of in the future proudly owning a Japanese of home sports activities automotive that continues to be simply
past their monetary grasp.
Epicures – They like to drive fashionable, elegant, comfy automobiles that let you know when the gasoline is getting low. If you happen to belong to this group you might be in all probability making upwards of $100,000.
Purists – They’re younger and skeptical about auto-manufacturers claims, however they nonetheless like to drive — particularly sports activities automobiles. This group accommodates
the very best focus of laborers and Asian Individuals.
Functionalists – Individuals who go for fuel-efficiency on the expense of sport-iness or type. Conservative and law-abiding, they purchase small and mid-sized
home automobiles and are prone to have youngsters ready for them to get dwelling.
Road-Haters – Those that abhor driving and like Tesla automobiles. This group has the very best focus of girls, the very best median age, the bottom median private revenue and the very best focus of people who find themselves the primary to confess they do not know a lot about their automobiles.
Negatives – They view automobiles as needed evils that they might somewhat do with out. They’re educated, comprise a excessive share of family incomes over
$75,000, purchase small to mid-sized imports and do not care in regards to the colour.