In the early days of Amazon, Jeff Bezos commissioned door desks for employees to work on

Jeff Bezos, founder, CEO and chairman of, stands with one of the company's trademark door-desks at the company's Seattle headquarters, Thursday, March 11, 2004. A decade after its founding, the Internet retailing giant has experienced more dizzying ups and downs than most companies experience in decades of doing business. Bezos says it's still way too early to say whether Amazon is getting close to a phase that could be called business as usual. (AP Photo/Andy Rogers)

In the mid-90s, when Amazon employed only a few dozen people, team members would gather on the floor of a 400 ft^2 warehouse to pack shipments. Sales began to accelerate and packing would extend into the late hours of the night, so Jeff wanted to make employees more comfortable with packing tables.

So what did he do?

Made a trip to Home Depot, and assembled tables using solid-core doors, four-by-fours, and metal brackets.

This story has been told time-and-time again as a symbol for the values of Amazon. As a company, Amazon values frugality, and that the investments that matter are those in Amazon’s customers.

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