Dasani Water : Can’t Live Without Spunk

dasani spunk
dasani spunk

In 2004, Coca-Cola marketed their Dasani brand of water in the U.K. by referring to it as “bottled spunk” with the tagline “Can’t live without spunk,” oblivious to the fact that the word spunk is slang for semen there.

On February 10, 2004, Coca-Cola did a product launch in the U.K. market that ended up being a PR catastrophe owing to their use of the word “spunk”. Their bottled water, Dasani, was also neck deep in controversies for claiming the water to be “pure”, in spite of the fact that, according to an article in The Grocer trade magazine, it was treated tap water from Sidcup, a suburban district near London. The U.K. authorities have also found bromate, a suspected carcinogen, in the water. Subsequently, they recalled half-a-million bottles and pulled the brand from U.K. market.