After the end of the Second World War, the esteemed Soviet commander Georgy Konstantinovich Zhukov met with his American counterpart, Dwight D. Eisenhower, for talks over the division of Germany.
During this conference, Zhukov was introduced to Coca-Cola and immediately took a strong liking to it. However, he was reluctant, especially as a Marshal of the Soviet Union, to be identifying himself with American ideals in the form of Coca-Cola, so he made an interesting request.
Would the Americans be so kind as to make Coca-Cola without colouring, as to identify as vodka, a very Russian beverage?
Another American general, Mark Clark, sent Zhukov’s request to the Coca-Cola company, which replied to the affirmative, and with the endorsement of President Truman, created a colourless version of Coca-Cola. This version was sent to the Soviet marshal in special bottles sealed with a white cap and stamped with a Soviet red star.
Thus, this was how the quintessential “Western” drink ironically made its way into the top of Russian leadership during the very beginnings of what would soon become the Cold War, and also how White Coke came about.