Ian Usher was having a hard time, and he decided that he needed an entirely new life after his spouse left him.
However, he also wanted to do something extraordinary with his old life as well, so he decided to put it up for an action on eBay in 2008. The “package” contained almost everything from his old life: his job, home, car, motorbike, and all other possessions. Usher even stated that the winning bidder would be introduced to his friends. Eventually, the winning bid was an unbelievable $305,000, which Usher then used to start a new 100-week adventure and accomplish 100 new goals. After a couple of years, Usher bought a private island in the Caribbean, and he even managed to fall in love again.