In March 2004, the FDA proposed to require the full number of calories to be placed on the front of food packages likely to be consumed by one person, like a 20-ounce soda for example (see figure). A 20-ounce soda is 275 calories, not 100.
If Coca-Cola followed that FDA proposal, a label of a 2-liter bottle would have to say 800 Calories right on the front of the package.
This idea got stuck in Bush administration but there’s a good chance the new folks at FDA might take it up again.
The Coca-Cola Company is the world’s largest beverage company, refreshing consumers with more than 500 sparkling and still brands and more than 3,800 beverage choices.
Is Coca-Cola serious about helping people avoid obesity? If so, maybe it could send out a press release distancing itself from those consumer-unfriendly ads run by the Center for Consumer Freedom (see previous post).
Here’s another question: Does Coca-Cola fund the CCF directly or indirectly through the American Beverage Assocation or some other industry trade group? I will believe that they might really have an interest in consumer health when I know they have no connection whatsoever to CCF and its current ad campaigns.