Jennifer Lea Strange joined a short list of people who drank themselves to death with water when she fatally consumed an overdose of H2O during a radio contest in June 2007. The young wife and mother agreed to drink as much water as possible as part of the contest in order to win a Nintendo Wii game console for her family. Contestants competed to see who could go the longest without stopping to urinate. After the contest Strange collapsed and died resulting in a civil lawsuit against the radio station. Water intoxication which is also known as hyper-hydration can cause a fatal disturbance in the brain when the electrolytes in the body are thrown off their normal balance.