November also known as Movember; the month where men (Mo Bros) help create awareness of men’s health by effectively becoming human billboards for the entire month. Each year During November men across the world grow a moustache with the aim of raising funds and awareness for men’s health issues.
Movember dates back to 2003 where it started in Australia. Since then it has spread across the globe to the UK, Ireland, the US, Canada, South Africa, Finland, the Netherlands, Denmark, Norway, Belgium, the Czech Republic, Spain, Hong Kong, Singapore, France, Germany, Sweden, Switzerland and Austria. At launch in 2003, social networks were minimal, but the rise of the social web has led to an online snowball effect . Over the past years we have seen Movember dominate social media platforms during November, and we have seen mentions of “prostate cancer” and “getting checked” increasing, suggesting that Movember does in fact mobilize men to see a doctor.