America was just beginning to change. While the second wave”of feminism began in the ’60s, mainstream America was still very much a “man’s world.”
That attitude carried over into advertising, which did little to advance gender roles and ran ads that implied women were idiots who cared mostly about pleasing their men.
It might be difficult to imagine for younger generations but back in the 1950s, women conformed to clear gender roles. Popular culture and mass media were only reinforcing the messages of traditional ideals with patterns of repression and sexualization of women by men, and we still notice the result of that in many third-world countries and more conservative households, and it affects the self-confidence of women around the world.
Here are some of advertising’s most egregious Budweiser sexist ads from that era.